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January 2010, News

Barbie uses a netbook

By Anthony Caruana   Wed, Feb 17, 2010

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Mattel's iconic Barbie has a new job as a geek chic computer engineer - and she uses a netbook!

Barbie uses a netbook

For the first time ever, Barbie® asked the world to help her select her next career. The winner of the popular vote is Computer Engineer. Computer Engineer Barbie®, debuting in Winter 2010, inspires a new generation of girls to explore this important high-tech industry, which continues to grow and need future female leaders.

The great news is that she uses a netbook! Not just any netbook - she's got one a hot pink device that seems to have an impressive screen size. Perhaps it's in keeping with her other "disproportionate attributes".

"All the girls who imagine their futures through Barbie will learn that engineers - like girls - are free to explore infinite possibilities, limited only by their imagination," says Nora Lin, President, Society of Women Engineers. "As a computer engineer, Barbie will show girls that women can turn their ideas into realities that have a direct and positive impact on people's everyday lives in this exciting and rewarding career."

To create an authentic look, Barbie® designers worked closely with the Society of Women Engineers and the National Academy of Engineering to develop the wardrobe and accessories for Computer Engineer Barbie®. Wearing a binary code patterned tee and equipped with all the latest gadgets including a smart phone, Bluetooth headset, and laptop travel bag, Computer Engineer Barbie® is geek chic.

By Anthony Caruana

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